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Official EDUNIVERSAL Reporter

First name: Ahmed
Last name: EL HALABY

ahalaby@aucegypt.edu

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#3 LFC CONTEST: TWO AUC ALUMNI MAKE THE IMPOSSIBLE!

08/08/2013 16:24:39

#3 LFC CONTEST: TWO AUC ALUMNI MAKE THE IMPOSSIBLE!

#3 LFC CONTEST

 

"DISCOVER FRESHLY-MADE DESIGN FROM THE MIDDLE EAST"

CIRQY!

 

It all started with two Alumnis from the American University in Cairo (AUC) who really dreamed! When they dreamed, they dreamed big and not only big, but the impossible was made possible by two Business Students who graduated three years ago from AUC.

 

I want you to meet Kareem El Shaffiee & Mostafa Talaat:

 

Kareem is a graduate of the American University in Cairo with a bachelor in finance and a minor in art. He started his finance journey in financial consultancy at Grant Thornton Egypt, he was later selected for the management training program at PepsiCo International, and finally moved into HC Securities & Investment a regional investment bank. On the side, he consistently explored more and more into different forms of creative expression, and finally decided to combine his passion for creativity and business experience and start something of his own.

 

Mostafa is a graduate of the American University in Cairo with a bachelor in integrated marketing communications.  Known for his creative aspirations for becoming a filmmaker, he started his career in advertising at JWT. He later moved to marketing and brand management to become a brand manager of Mars,inc’s flagship brands (Galaxy and Twix). After 4 years of experience, Mostafa decided along with Kareem to create CIRQY.

 

 

Above are Kareem and Mostafa both discusisng their startup to an Enterpreneur. On the side, they consistently explored more and more into different forms of creative expression, and finally decided to combine their passion for creativity and business experience and start something of their own. After more than 4 years of experience, Kareem and Mostafa decided to create CIRQY!

 

 

Below is an interview that I did with Kareem and Mostafa about their successful startup: 

 

Can you tell us guys about your startup and what really drove you to create this startup?

To start off Ahmed, CIRQY is a social-marketplace for discovering freshly-made local design in the Middle East, products such as: Art, Apparel, Accessories, Home Décor, Stationery and more!

We bring inspiration to users and allow them to discover great looking design through recommendations by their friends; on the other hand we provide makers with a platform to increase their exposure and sell online. CIRQY brings you the kind of fun, creative products that will add something different to your everyday life and allow you to express yourself differently. Products like art, accessories, apparel, home decor, stationery and more! On CIRQY you can follow your friends and discover things together; buying, sharing, recommending and collecting your favorite items from your favorite independent artists and designers. As an independent artist or designer, you can create your CIRQY Store and start selling to thousands of buyers!

 

 

If I am a seller, what kind of advantage will CIRQY give me to put my products on your social market place?

Sellers on CIRQY Ahmed can create their own virtual store and upload pictures of the items they are selling; users on the other hand can follow each other and discover new stores and products and buy, share, and collect their favorite items.

 

What is your dream you aspire?

We dream of one day becoming the top online destination for design in the Middle East; inspiring people’s everyday lives, and helping them connect over their interests more often.

 

What's your current headcount at your Cairo office?

We currently have 8 employees. 

 

And below are some pictures for some of our recent products featured on CIRQY:

 

   

 

 

                               

 

“The social element means that Cirqy is as much about discovery of exciting designs, as it is a straightforward e-commerce store”, El-Shaffei explains. Users are encouraged to follow their friends and discover things together by sharing, recommending and of course buying items from independent artists and designers featured on our website.

“One difference about Cirqy is that it is focused on high-end designs, designs you won’t find elsewhere online,” Talaat adds. The team aims to become the top online destination for design in the Middle East, and its primary revenue stream is by retaining a percentage of sales revenue, which they share with designers.

 

 

 

 

Make sure to access CIRQY.COM to check their lastest products!

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